Privacy Policy

Last updated: July 9, 2026

This Privacy Policy describes how Rala, getrala.com, and our related services, features, products, and communications collectively referred to as the “Site,” “Services,” “we,” “us,” or “our” collect, use, and disclose your personal information when you visit our website, use our Services, make a purchase, or otherwise communicate with us.

For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we collect.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, operations, legal obligations, or for other business reasons. When we update this Privacy Policy, we will post the revised version on this page and update the “Last updated” date above.

How We Collect and Use Your Personal Information

To provide our Services, we collect personal information from a variety of sources. The information we collect depends on how you interact with our Site and Services.

In addition to the uses described below, we may use information we collect about you to communicate with you, provide or improve the Services, process orders, fulfill purchases, comply with legal obligations, enforce our terms, prevent fraud, protect our rights, and support our customers.

If you have any questions about this Privacy Policy or how we handle personal information, you can contact us at:

Rala
Email: hello@getrala.com

What Personal Information We Collect

The types of personal information we collect depend on how you interact with our Site and Services. “Personal information” means information that identifies, relates to, describes, or can reasonably be associated with you.

Information We Collect Directly from You

Information you submit directly to us through the Services may include:

• Contact details such as your name, email address, shipping address, billing address, and phone number if provided.
• Order information such as your name, billing address, shipping address, payment confirmation, email address, phone number if provided, and items purchased.
• Account information such as your username, password, security questions, and other information used for account security.
• Shopping information such as products you view, items you place in your cart, saved items, purchases, reviews, referrals, discounts, or gift cards.
• Customer support information, including information you choose to include when contacting us.

Some features of the Services may require you to provide certain information. You may choose not to provide that information, but doing so may prevent you from using or accessing some features.

Information We Collect About Your Usage

We may automatically collect certain information about your interaction with the Services, referred to as “Usage Data.” We may collect this information using cookies, pixels, web beacons, tags, and similar technologies.

Usage Data may include:

• Device information
• Browser information
• IP address
• Network connection information
• Pages viewed
• Products viewed
• Items added to cart
• Checkout activity
• Interaction with emails, ads, or website features

Information We Obtain from Third Parties

We may obtain information about you from third parties, including vendors and service providers who help us operate our business, such as:

• Shopify and other ecommerce technology providers
• Payment processors
• Shipping and fulfillment partners
• Marketing and advertising partners
• Analytics providers
• Customer support platforms

When you visit our Site, open or click emails we send, or interact with our advertisements, we or third parties we work with may collect information using online tracking technologies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy.

How We Use Your Personal Information

We may use your personal information for the following purposes:

Providing Products and Services

We use your personal information to provide the Services, including to process payments, fulfill orders, arrange shipping, send order confirmations, provide tracking updates, process returns or refunds, manage customer accounts, and provide customer support.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as sending emails, offers, product updates, educational content, and advertising communications.

We may also use your information to show you advertisements for our products or services and to better tailor the Site, marketing, and advertisements to your interests.

You may unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us at hello@getrala.com.

Security and Fraud Prevention

We use personal information to detect, investigate, or prevent fraudulent, illegal, or harmful activity. If you create an account, you are responsible for keeping your login credentials secure. If you believe your account has been compromised, please contact us immediately.

Customer Support and Service Improvement

We use personal information to respond to your questions, provide support, improve our Services, improve our products, and maintain our business relationship with you.

Cookies

Like many websites, we use cookies and similar technologies to power and improve our Site and Services. Cookies may help us remember your preferences, understand how visitors use our Site, run analytics, improve performance, and support marketing and advertising.

Most browsers automatically accept cookies by default. You can choose to remove or reject cookies through your browser settings. Removing or blocking cookies may negatively affect your experience and may prevent some parts of the Site from functioning properly.

We may also permit third parties and service providers to use cookies on our Site for analytics, advertising, and service improvement.

Global Privacy Control and Opt-Out Signals

Depending on your location, our website may recognize certain browser-based opt-out preference signals, such as Global Privacy Control, where required by applicable law. When recognized, we will treat that signal as a valid request to opt out of certain uses or disclosures of your information for that browser or device.

How We Disclose Personal Information

We may disclose personal information to third parties in certain circumstances, including:

• Vendors and service providers who perform services on our behalf, such as payment processing, order fulfillment, shipping, customer support, analytics, marketing, data storage, and website hosting.
• Business and marketing partners who help us provide services or advertise to you.
• Shopify and related ecommerce technology providers that support our online store.
• Payment processors to process payments and prevent fraud.
• Shipping and fulfillment partners to deliver your order.
• Legal, regulatory, or government authorities where required by law.
• Parties involved in a business transaction, such as a merger, sale, financing, acquisition, or restructuring.
• Other parties when you direct us, request us, or consent to sharing information.

We may disclose categories of information such as identifiers, commercial information, order information, customer support information, internet or network activity, and location information derived from IP address.

Depending on applicable privacy laws, some disclosures for advertising or marketing may be considered “sharing,” “selling,” or targeted advertising. You may have the right to opt out of these activities depending on your location.

Third-Party Websites and Links

Our Site may contain links to third-party websites or platforms. We are not responsible for the privacy, security, accuracy, or practices of websites or services that we do not control.

Information you provide on public or semi-public platforms, including social media, may be visible to other users.

Children’s Data

The Services are not intended for children. We do not knowingly collect personal information from children. If you are a parent or guardian and believe a child has provided us personal information, please contact us at hello@getrala.com so we can take appropriate steps.

We do not knowingly sell or share personal information of individuals under 16 years of age.

Security and Retention

We take reasonable measures to protect personal information. However, no security system is perfect, and we cannot guarantee absolute security.

We retain personal information for as long as necessary to provide the Services, maintain business records, comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements.

Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• Right to access or know what personal information we collect
• Right to delete personal information
• Right to correct inaccurate information
• Right to data portability
• Right to opt out of sale, sharing, or targeted advertising
• Right to restrict or object to certain processing
• Right to withdraw consent
• Right to appeal certain decisions

You may exercise these rights by contacting us at hello@getrala.com.

We may need to verify your identity before responding to your request. We will not discriminate against you for exercising your privacy rights.

Managing Communication Preferences

You may opt out of marketing emails by clicking the unsubscribe link in our emails or by contacting us at hello@getrala.com.

Even if you opt out of marketing communications, we may still send you transactional or service-related messages, such as order confirmations, shipping updates, refund updates, or account notices.

International Users

Your personal information may be transferred, stored, or processed outside of your country of residence. By using our Services, you understand that your information may be processed in countries with privacy laws that may differ from those in your location.

Complaints

If you have a complaint about how we handle your personal information, please contact us at hello@getrala.com. Depending on your location, you may also have the right to contact your local privacy or data protection authority.

Contact

For questions about this Privacy Policy, our privacy practices, or to exercise your privacy rights, please contact us at:

Rala
Email: hello@getrala.com